Google AdWords is a powerful paid marketing tactic that can be set up quickly and immediately to start driving relevant traffic to your website. The challenge is determining the right price to pay for a keyword in Google’s auction. As the advertiser, you control your budget and your keyword bid. Figuring out what those should be is the hard part.
In this Village Workshop, you will learn the factors that determine the cost of a click, as well as how to determine if that cost works for your business. You will also learn how to use Google’s advanced campaign settings to avoid paying for irrelevant traffic and how to use Google’s advanced reporting to get greater detail on the best and worst performing keyword traffic.
In this session, Benjamin Rudolph, President & CEO of Relevance Advisors, will walk you through a Google AdWords account. You will have the opportunity to ask specific questions about your own Google AdWords accounts, so bring your questions!
Key Take Aways
Google Keyword Planner – a tool for keyword price and search volume research
AdWords Advanced Campaign Settings – how to target your advertising spend
The Dimensions Tab – Advanced Reporting – learn more about the traffic you’ve paid for
Conversion Tracking – how to measure campaign success
Ad Extensions – make the most of your ad’s screen real estate
About the Speaker
Benjamin Rudolph is the President & CEO of Relevance Advisors, an interactive advertising agency based in Atlanta which specializes in search engine marketing. He is a Past President and Co-Founder of the Search Engine Marketing Professional Organization’s (SEMPO) Atlanta chapter. He is also a volunteer for the Ovarian Cancer Research Fund Alliance, for which he started the Ovarian Cycle Tampa fundraising event. Benjamin is a Cum Laude graduate of Princeton University with a Bachelor of Arts degree in Psychology, and he received his MBA in Marketing from the Goizueta Business School at Emory University.