Have an idea? Do you crave to build something? Each Wednesday this summer, you will learn from the best in the industry about what it looks like to start your own company and how to do it well. The Village is about growing the startup scene in Atlanta and what better way to do that than providing the tech community with the knowledge and tools to do so?
Classes have already started so be sure to join in because there are still 7 classes to benefit from. Did I mention this is all free (with lunch)? That’s right, these amazing presenters have decided to pay it forward so you can continue to dream big.
Here are the remaining Startup Summer School classes:
June 20, 12-1:30 PM
Customer Discovery with Titania Jordan
What will take your startup to the next level in terms of acquisition and revenue? What your end users want and need are sometimes two very different things. Learn how to focus on what provides immediate value for “Earlyvangelists” of your product or service, and how to make this an ongoing part of your business model.
June 27, 12-1:30 PM
Fund Your Startup with Scott Lopano
Learn the various forms of investment and the Investor & Entrepreneur perspectives for each, to set a foundation for your capital raise. Learn best practices for conducting a capital raise, everything from pitching tips, to valuation discussions, and key metrics to address in order to get the right partners in your round. Lastly, we’ll de-code “venture speak” and see what types of businesses are best funded through venture, bootstrapping, bank loans, grants & the variety of other forms of funding.
July 11, 12-1:30 PM
Startup Legal with Michael Horten
It is imperative that a company’s legal affairs are in order, particularly for an emerging growth company that is likely to face increasingly intense due diligence in connection with its capital raises and its ultimate exit event. The session will address the key issues facing startups, provide expert advice on how to avoid and troubleshoot the common pitfalls, and discuss best practices for structuring your startup for longevity and profitability.
July 18, 12-1:30PM
Agile Development/MVP with Hubert Liu
We will explore different agile development methodologies, and how to mold the process for your unique team. We’ll also take a look at building an MVP (minimum viable product) in 2018 — from choosing the technology stack, to leveraging free services, and finally going beyond the minimum.
July 25, 12-1:30 PM
Branding/Go-To-Market with Lindsay Trinkle
Your brand IS your customer’s experience with your company, which is why it’s essential to develop a go-to-market plan that includes customer journeys and empathy mapping before launching. This Branding/Go-To-Market class will introduce you to key concepts and tools that will ensure you are reaching the right people and creating experiences that will drive measurable growth.
August 1, 12-1:30 PM
Customer Acquisition Strategy with Charlie Paparelli
Building a company from scratch takes money. The need for cash is always right in front of you. The very best place to get money is from those early adopter customers. We will explore strategies to gain those first few critical customers. These customers are the first stop on the road to success. This class will give you the ideas you need to get them.
August 8, 12-1:30 PM
Pitching with Kevin Sandlin
You have a story, and your audience wants to hear it. I’ll help you tell that story. Through digital and content marketing, everything I do is to help entrepreneurs, startups, and small businesses tell their story to the right audience through the right channels. Join us for this session and walk away with the tools needed to effectively communicate your journey.
So, we invite you to bring your dreams to the Village each Wednesday this summer for the first-ever Startup Summer School. We can’t wait to see you there!