Winning sales is awesome. Whereas losing sucks! Do you know the number one excuse for losing a sale? It is not price, or competition, or timing, or technology. It is in-fact more simple than you’d ever expect? In this workshop we will reveal this excuse and more importantly, a fundamentally different approach to how you engage with your customers so that you NEVER have to use it (the excuse).
This is a workshop presented by Mike Gomez, founder of Atlanta’s growth consulting firm, Allegro Consulting, and long-time advisor to Atlanta Tech Village. As you may know Mike is a former salesperson and sales director for aerospace giants Boeing and Lockheed Corp. where he led international jet-fighter (F-16, F/A-18 and F-15) sales campaigns to our allies against the Russians, French and UK competitors. He is credited with over $10B in sales wins.
Key Workshop Takeaways:
- Most common excuse for losing a sale
- What “the very best” companies with high sales win-rates have in common?
- Why you (founder/CEO/Owner) and your sales team should strive to be more like a butler?
- How do people (not companies) make buying decision?
Since leaving Lockheed, Mike Gomez has been on a crusade to reduce the failure rate of startups and established businesses alike, while at the same time, improve their growth potential. He is a former aerospace engineer and is both a fixed-wing and helicopter pilot. Mike firmly believes that small businesses can see exponential growth if they adhere to just two fundamental business principals (1) have a plan – execute to the plan and (2) have a formal sales process. Mike is the founder and CEO of Allegro Consulting, a business growth specialty firm in Atlanta, Georgia helping privately held business owners find new avenues for sustained growth for over 16 years. He is a startup advisor at ATL Tech Village and Four Athens Tech Incubator. He is also a regular guest lecturer at GaTech and UGA, and a prolific business speaker. His articles have appeared in the ATL Business Chronicle, Business Insider, Small Business Television Network, the Atlanta Journal Constitution, and LinkedIn. www.