Search engine optimization is an important part of the digital marketing strategy for many growing businesses. Although “SEO” may seem overwhelming, there are several rules that companies of all sizes can apply to grow their organic visibility and to create a sustainable source of new business.
In this Village Workshop, attendees will learn several tactics that startups can use to grow their organic search traffic. The session will also cover the latest changes in SEO and ways to measure search performance using several free and paid tools.
- Actionable SEO ideas to implement today
- Search engine tactics and case studies from other startups
- Latest search engine algorithm changes
- Tools to monitor and measure SEO performance
About the Speaker
Brian Diener is the senior search marketing analyst for the Atlanta based agency Relevance Advisors, where he advises clients on organic and paid growth strategies. This interactive session will be appropriate for individuals with both limited search experience and more experienced marketers looking for new tactics.