Startup Summer School #4 – Marketing 101

Have an idea? Do you crave to build something? Each Thursday this summer, you will learn from the best in the industry about what it looks like to start your own company and how to do it well. The Village is all about growing startups in Atlanta. Our mission is to provide training, support, and guidance to new entrepreneurs. Let’s do this!

Marketing 101 with Landon Howell

Your brand IS your customer’s experience with your company, which is why it’s essential to develop a go-to-market plan that includes customer journeys and empathy mapping before launching. This Branding/Go-To-Market class will introduce you to key concepts and tools that will ensure you are reaching the right people and creating experiences that will drive measurable growth. 

About the Speaker: Landon leads growth and for early-stage startups. He currently leads marketing at Rocketplace, a new SF-based fintech startup. More recently he led growth, marketing, and operations at Plastiq (Forbes FinTech 50), Fancred (Techstars Boston 2013), and Wyndy. He’s an advisor to MaxRewards, Poppy, and Chant Media.