About this Event
Whether you are a B2B or a B2C company, you need to find customers. You also want customers to find you, particularly when they need your product or service. Digital marketing is a highly measurable medium and can be a cost effective tactic for growing your business. If you are new to digital marketing, the number of platforms can be overwhelming. So where do you start? Or if you’ve started, how do you optimize your spend?
In this Village Workshop, you will learn how to drive traffic to your website, measure results, and optimize conversions using Google Search Ads. Companies often focus on how many visitors they are getting, but what they really want is engaged visitors. Attendees will come away with a better understanding of the Google Search Ads platform and how to test paid marketing to drive an acceptable return on investment.
- How to drive traffic with Google Search Ads
- How to conduct keyword research
- How to write compelling ad copy
- How to measure success
- How to monitor the competition
About the Speaker:
Benjamin Rudolph is the President & CEO of Relevance Advisors, an interactive advertising agency based in Atlanta which specializes in search engine marketing. He is a Past President and Co-Founder of the Search Engine Marketing Professional Organization’s (SEMPO) Atlanta chapter. He is also a volunteer for the Ovarian Cancer Research Fund Alliance, for which he started the Ovarian Cycle Tampa fundraising event. Benjamin is a Cum Laude graduate of Princeton University with a Bachelor of Arts degree in Psychology, and he received his MBA in Marketing from the Goizueta Business School at Emory University.