About this Event
Asking the right questions is not easy. Without meaning to, we inject bias, lead the witness, or block others from opening up. However, feedback from customers, investors or employees is often what leads founders to breakthrough insights, product/market fit and inspiration to help them reach the finish line. In this session you’ll learn how to use a smart questioning framework to make the most out of your conversations.
About the Speaker:
Trevor Wolfe is a Director of Product Marketing at Mailchimp, overseeing their Surveys and Data Science products. He joined following the acquisition of his smart feedback startup BigTeam (Techstars Atlanta 2018) this year. He is a two time founder, and winner of the market research industry’s Insight Innovation Award for his work on crowdsourced questioning techniques. Prior to his startup life, he was a suit and tie, holding product and marketing leadership roles for some of the world’s largest research firms including Kantar (Bain Capital) and Gerson Lehrman Group. He graduated from Hofstra University and lives in Atlanta with his wife, newborn son, and slightly overweight cat Junior Girlfriend.