SEO is no longer about meta tags and PageRank. Yes, on-page optimization and links still matter, but there is so much more. The current landscape of SEO is about content, trust and authenticity – it’s about building a strong brandthat is particularly relevant for a certain set of topics. Panda, Penguin, Hummingbird, Pigeon and hundreds of unnamed updates changed the game. Are you ready to compete?
In this session, we will take a look at the current landscape of SEO, what works and what doesn’t. We’ll cover the basics of accessibility and site description, but will also address intangibles such as brand awareness, authority and trust. Participants will have the opportunity to submit their site for live review and will be engaged in discussion about SEO strategy and the latest best practices.
Each company will have a unique set of SEO challenges and roadblocks along the way. You will leave with increased knowledge of the SEO landscape, context for where search is headed, and a practical understanding of the steps you can take to bring your digital brand to the next level.
Jordan Silton is the Director of SEO & Analytics at Relevance Advisors, a digital agency based in Atlanta, GA and specializing in search marketing. Jordan is an accomplished digital marketing professional who has crafted and executed search engine optimization and digital media strategies for clients such as Apartment Finder, Alston & Bird, AT&T U-verse, Atlanta Ballet, Ashton Woods Homes, Cartoon Network, Emory University, GameStop, Kimberly-Clark, Lowe’s and NASCAR. Jordan holds a Bachelors in Business Administration with a concentration in Marketing from the Goizueta Business School at Emory University.