Virtual Startup Summer School #4: Marketing 101

Make the Most of your Wednesdays!

June 3 – July 29, 2020 – 12:30-1:30

Have an idea? Do you crave to build something? Join us virtually on Zoom, each Wednesday this summer, for a semester of Startup School. Learn from the best in the industry about what it looks like to start your own company and how to do it well.

Session 4: June 24, 12:30-1:30

Title: Marketing 101

Speaker: Alan Woodruff

Description: Your brand IS your customer’s experience with your company, which is why it’s essential to develop a go-to-market plan that includes customer journeys and empathy mapping before launching. This Branding/Go-To-Market class will introduce you to key concepts and tools that will ensure you are reaching the right people and creating experiences that will drive measurable growth.

Bio: Expert marketer and strategist, with over 16 years of experience, leading and executing consumer driven initiatives across global markets and diverse industries i.e. CPG, Finance, Retail and Technology. Helping large and small companies create marketing plans to drive growth based on a research first approach of understanding business challenges and consumer needs.