ATV Workshop: Finding Your ‘Why’ - How to Share Your Story

Storytelling is the heart of successful marketing. Because until the robots rise to power, it's still people buying from people. Whether it's B2B or B2C, it's still H2H, humans buying from humans. So how do you make your fellow humans fall in love with your story so they'll eventually buy from your business?

In this session, ATV Advisor Lauren Patrick will share how storytelling on social media has helped to scale both personal and professional brands. Come prepared with your questions for an AMA style workshop. Register now!

Lauren Patrick is on a mission to change the world, one story at a time. With nearly 20 years of marketing experience ranging from growth-stage startups to billion-dollar enterprises, Lauren is a true believer in the power of storytelling to help companies scale. She had a successful journalism career before pivoting to startups, and has served as an Advisor to the Atlanta Tech Village for nearly a decade. As the Head of Marketing at Infinite Giving, she’s helping nonprofits to become more financially sustainable to help build stronger communities and ultimately a better world.

‍