How to Build Social Capital in the Influencer Era

YouTube, Vine, Instagram and Snapchat. Platforms that millennials are flocking towards in droves, leaving brands puzzled on how to make the most of these social networks without breaking the bank. Embracing social influencer marketing is one of ways brands can stand out of the pack without having to resort to paid media to have their message seen and heard. We’ll discuss how to find social influencers within your industry, the best use cases to effectively tell your story in a meaningful way, and how to measure success of a social influencer program.
Key Takeaways

• How to create a plan for identifying and engaging with social influencers to help reach the right audience and tell your story.
• How to grow and maintain strong relationships with influencers in order to build long term brand advocates within their community.

Moderator
TBD
Panel
Nicola Smith, VP Marketing, Big Nerd Ranch
Lina Skandalakis, Sr. Digital Account Executive, Everywhere Agency
Agenda
11:30 - 12:00 PM Breakfast & Networking
12:00 - 1:00 PM Panel Discussion
1:00 - 1:30 PM Optional Discussion and Networking