Modern Marketing: What Does It Take?
This is an externally hosted event happening at ATV
Join us at Fuse for an all-star panel that unpacks the essentials of modern marketing. Discover the best practices to cut through the noise and lead with adaptability in an ever-evolving landscape. Our diverse experts will explore key areas including CTV, B2B, eCommerce, and creative strategies, while exploring how AI is reshaping the marketing world. Don't miss this opportunity to stay ahead of the curve and transform your marketing approach.
Meet Your Panelists:
Joel Cox
Joel Cox is the co-founder and EVP of Strategy & Innovation for Strategus, a managed service firm specializing in executing sophisticated CTV/OTT advertising campaigns. Joel pioneered programmatic CTV/OTT advertising by running the first ever programmatic CTV campaign in 2015 and has since overseen more than 20,000 campaigns coast-to-coast. He thrives on the relentless pursuit of “What’s next in OTT/CTV advertising” and now runs Strategus’ in-house R&D + Data/Analytics department, Strategus Labs.
Amy Blum
Amy Blum, Founder & CEO of Revive Marketing, ignited her passion for digital marketing during her tenure at Carter’s Inc. There, she spearheaded digital efforts for Carter’s Canada e-commerce division before transitioning to lead marketing for an online women’s clothing boutique. Fueled by a desire to revive results and empower businesses, Amy launched a digital marketing agency, Revive Marketing, in 2022. Amy’s customer-centric, collaborative approach and industry expertise guarantee Revive Marketing delivers tailored, effective solutions for clients.
Carla Guy
Carla co-founded Dagger with a passion for data-driven disruption and is responsible for driving integrated strategies and insights for Dagger's clients. An out-of-the-box thinker, Carla excels at creative problem solving that drives breakthrough work. As Chief Strategy Officer, she’s led brand platforms and rich campaign strategies for clients such as Aflac, Chick-fil-A, The Hershey Company, InterContinental Hotels Group and The Coca-Cola Company.
Named to AdWeek’s Women Trailblazers List alongside the likes of Tracee Ellis Ross and Kamala Harris, Carla has been honored for her abilities transforming clients’ businesses with innovative strategies while championing inclusive and restorative practices that better Dagger’s people and work.
Justin Rubner
Justin leads a talented team charged with growing market share for CoStar’s commercial real estate lease management division, which serves more than 270 companies of the Fortune 1000.
His unique background — living in 10 states and three countries and working three careers — has so far served him well:
After a tour in the U.S. Air Force, he became a journalist. Since then, Justin ran content marketing at NCR’s small business division, influenced brand strategy for the Air National Guard, and served as Marketing Director at a tech startup. Justin embraces differentiation at every touchpoint — writing that addresses emotional pain points, creative that stands out, and segmentation that has higher impact on smaller groups.
When not working, he likes to hike, cook, ski and dream of the Buffalo Bills winning a Superbowl. He also dabbles in screenwriting, recently placing as a Semifinalist in the ScreenCraft Comedy Competition for his script, "The Flutist".