Partner Workshop: CLA Startup in a Box & Practical Tips to Increase Cash Flow Within 3 Months

About the Workshop

Growth Cycle Support for Technology Companies - outsourced accounting support functions

a. Execution – Accounting and Bookkeeping

b. Analysis – Controller / CFO

c. Growth – CFO

Whether you're fresh off of a raise or you're bootstrapping your way to profitability, cash flow is critical. This presentation will answer these questions:

1) Why are my sales doing well, but it's not reflected in the bank account?

2) What are two high impact areas that often get overlooked when it comes to cash flow?

3) What are some practical steps I can take this week to start increasing cash flow?

About the Facilitators

Susan Ly is a consulting Chief Financial Officer located in the Atlanta's CLA office with over a decade of varied experience in CFO and Controller level with multiple middle‐market and private companies. She is one of the local leaders for CLA’s CAAS Practice (Client Accounting and Advisory Services) in Georgia.

Over the past 14 years, Stephen Newland has worked in finance roles at a variety of organizations including startups, early-stage companies, non-profits, and Fortune 500. He has experience in a variety of industries including professional services, e-commerce, SaaS, construction, distribution, real estate, biotech & media. He believes in making finance simple & actionable so it can be used to make better business decisions.

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