Partner Workshop: How Startups Build Communities

In this interactive workshop, startups will learn how to create and nurture communities that drive meaningful impact, whether through their products, sales strategies, or unique insights. Participants will gain valuable knowledge and practical skills to establish and grow engaged communities around their startups.

Key topics covered in the workshop include:

• Defining your community's purpose and values
• Identifying and understanding your target audience
• Developing a community engagement strategy
• Leveraging your product, sales, and insights to create impact
• Fostering collaboration and communication within your community
• Measuring and evaluating the success of your community-building efforts

This workshop is ideal for:

• Startup Founder
• Community Manager
• Marketing Professional
• Sales Professional
• Product Manager
• Customer Success Manager
• Investor

About the Host

YJ Lin is the Senior Program Manager at Dell for Startups, who is a collaborating visionary in fostering growth within startup ecosystems. With a deep passion for empowering startup founders, community managers, marketing professionals, and other key players in the startup world, YJ specializes in developing strategic partnerships, innovating go-to-market strategies, and leading initiatives that bridge the gap between emerging startups and Dell Technologies. As a licensed Gallup CliftonStrengths coach and the host of the BYOBook Club, YJ is dedicated to creating spaces where individuals can connect, grow, and make a lasting impact.YJ equips participants with the tools they need to harness the power of communities for growth and impact, all while fostering collaboration, sharing knowledge, and empowering individuals to reach their full potential.

‍