Social Media Club Presents: Crisis Management

Whether it’s an accidental post, agitated fan, or just a simple typo, most of us have faced a social media slip-up. But what about when a true PR crisis occurs, and takes to the social media “airwaves”?
On Thursday, July 10, join Social Media Club Atlanta at Atlanta Tech Village and learn from those who’ve been there - from what what steps you can take to prepare; what to do first and what comes next when a crisis happens; and what you should never do when "it" hits the fan.
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Our Panel

• Drew Hawkins, Director of Digital & Social Media, DeMoss@drewhawkins
Drew is the Director of Digital and Social Media at DeMoss, an Atlanta-based PR firm specializing in faith-based and nonprofit organizations. Throughout the course of his career, Drew has helped lead digital strategy for organizations such as Operation Christmas Child, Chick-fil-A, NewSpring Church, MARS and Rachael Ray’s Nutrish.
• Mark Avera, Account Supervisor, Porter Novelli@markavera
Mark heads up digital at Porter Novelli Atlanta and is a leader in the PN Connect global digital network. Best known for his award-winning B2B social media work with HP, leading a team creating and publishing hundreds of digital content pieces each month, he is intimately familiar with today's most popular social media platforms. In this role he has helped counsel clients spanning technology to food service and healthcare to tourism on incorporating digital thinking into crisis and issue management.
• Ashley Mowrey, PR & Consumer Engagement Manager, Newell Rubbermaid
With more than 10 years of agency experience in the fields of public relations and marketing, Ashley Mowrey has a strong background in marketing communications for consumer brands, media relations, event logistics, entertainment marketing and hyper-local grassroots marketing. In 2012, Ashley made the leap from the agency side to the corporate world and joined the Baby & Parenting Essentials team as the PR and consumer engagement manager of Graco, the world’s largest manufacturer of juvenile children’s products. Graco is part of Newell Rubbermaid Inc., a global marketer of consumer and commercial products.
• Candace McCaffery, Principal, CKM Communications @candacemcc
For almost 20 years, Candace has created integrated communications programs for clients spanning industries, from non-profits to healthcare; financial services to consumer products. In 2012, she established CKM Communications, specializing in PR for the digital age. Prior to this she served as Chief Strategy Officer and SVP, Director of Interactive Services for Cookerly Public Relations, where she established the digital marketing practice. She has provided crisis counsel and developed issues management protocols for numerous clients to help them navigate digital and traditional PR, including SunTrust, The Georgia Health Information Network and Priority Payments Systems.