Village Workshop: Developing Your Second MVP (Mission, Vision, and Purpose)

About the Workshop

As a tech startup founder, you've poured your energy into building a Minimum Viable Product. Now it's time to develop your Second MVP: your company's Mission, Vision, and Purpose.

This workshop is designed to help you look beyond your product to define the company you’re building and the culture you want to foster.Through an experiential learning approach, you’ll spend 80% of the workshop actively crafting your company’s foundational assets.

You’ll leave with:

A clear, actionable Mission statement.

A compelling Vision to inspire your team and stakeholders.

A defined Purpose that drives your culture and decision-making.

This session is practical, interactive, and geared toward founders who are ready to align their team and strategy for long-term growth

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This workshop is ideal for:

Tech startup founders who are at the phase where they need to shift their focus from customer discovery and product development to building their company's culture and strategic foundation.

About the Host

Trellis Usher is a tech startup founder, executive coach, and thought leader with over 15 years of experience coaching leaders, executives, and founders across industries. Her clients range from early-stage startups to mature, Fortune-level companies. Trellis specializes in helping high-potential individuals realize their full capabilities through personalized coaching strategies designed to unlock growth and performance.

As a founder herself, Trellis understands firsthand the unique pressures that come with building a business from the ground up. She combines this personal experience with her extensive talent development and executive coaching background to help other founders navigate challenges, maintain momentum, and succeed in highly competitive markets.

Trellis is skilled in helping corporate and startup leaders navigate shifting priorities and role expectations based on where they and their companies are in their growth journeys.

About the Series

Atlanta Tech Village holds a group of incredible Advisors who are paying it forward to Atlanta by sharing their experiences and the lessons learned along the way.

Join us this Spring for our Village Workshop series: your chance to get small group experience with experts in the field and other entrepreneurs working on their craft. Get real-time feedback and consultation while deepening your knowledge and understanding.