Village Workshop: Maximizing Value in your Selling Conversations

Every company has the same challange.

In the commoditized world that we live in, it's up to you to communicate to prospects and customers your unique value. The perception of value will determine how quickly prospects will engage and the price point that they pay. This begs the question, how exactly do we as human being perceive value?

Duing this highly engaging and informative adress, we'll explore the science of human decision making, a formula for messaging success and a simple framework for communicating high value to ANY audience.

You'll walk away with:

• Understanding the psychology of how people make decisions.
• How to identify your unique value.
• How to communicate high value to a specific audience.

About the Facilitator

David is a 35-year sales veteran with success both as a quota carrying rep and sales leader in companies like BellSouth and CareerBuilder. An engineer by education, David sought after and discovered the secrets to his success by exploring behavioral psychology and understanding the science of human decision making. In 2012, he founded MasterMessaging to help clients increase their revenue by mastering the ability to elevate their value.