Village Workshop: Unlocking The Hidden Value Of Your Product

About the Workshop

Every company has the same challenge.

In the commoditized world that we live in, it's up to you to communicate to prospects and customers your unique value. The perception of value will determine how quickly prospects will engage and the price point that they pay. This begs the question, how exactly do we as human being perceive value?

During this highly engaging and informative address, we'll explore the science of human decision making, a formula for messaging success and a simple framework for communicating high value to ANY audience.

You'll walk away with:

• Understanding the psychology of how people make decisions.
• How to identify your unique value.
• How to communicate high value to a specific audience.

About the Host

David is a 35-year sales veteran with success both as a quota carrying rep and sales leader in companies like BellSouth and CareerBuilder. An engineer by education, David sought after and discovered the secrets to his success by exploring behavioral psychology and understanding the science of human decision making. In 2012, he founded MasterMessaging to help clients increase their revenue by mastering the ability to elevate their value.

About the Series

Atlanta Tech Village holds a group of incredible Mentors & Advisors who are paying it forward to Atlanta by sharing their experiences and the lessons learned along the way.

Join us this fall for our Village Workshop series: your chance to get small group experience with experts in the field and other entrepreneurs working on their craft. Get real-time feedback and consultation while deepening your knowledge and understanding.