Startup Funding 101
July 26, 2018
I have spoken with over 1,000 Founders in the last 5 years and heard even more pitches. My job is to spend time with some of the most driven, creative people in the world. I have walked alongside startups as they formed and reformed their idea, built their first deck, launched their product, scored their first customer, shut down their company, sold their company, grew their company, and pivoted, and then pivoted again. From the highest highs to the lowest lows, I have seen it all firsthand. And while each Founder and story is unique, almost all first time entrepreneurs building and launching software think money is THE answer. But my experience (and that of others much smarter than me) will tell you, it’s probably not the solution you hope it to be, especially not in the very beginning.Funding is incredibly misunderstood, perhaps more than anything else (other than the importance of Customer Discovery but, we will leave that for another day). So today I am going to give you the cliff notes version of funding for startups. Read it, learn it, share it. It may save an entrepreneur.