Journey to $1 Million ARR in 9 months - A Startup Story
March 23, 2016
Terminus hit $1M in ARR last December. We went from $0 to $1M in ARR in nine months! This post is dedicated to all the "Terminators" (that's how we refer ourselves) and all of our collective hard work.Terminus: an account based marketing journey begins.In late 2014, I met Eric Spett, the CEO of Terminus, along with his amazing co-founder and CTO, Eric Vass. These guys are two amazing co-founders. Neither of them are marketers by trade, but interestingly enough, they were building really cool marketing technology. Terminus was just eight months in the making, functioning more like an agency assisting B2B marketing teams with targeted, automated advertising. We didn’t have a product. Our vision couldn’t have been more blurry. The future of the company with just two employees (i.e. the co-founders) was totally uncertain. That’s why I felt like it was perfect opportunity to join as a co-founder and pivot. Spett is all about hustle, operational excellence, and hiring the absolute best people. Vass loves building great products that people love and creating relationships that last. I felt at home coming in as a super goofy marketer with a big vision, unwavering optimism for the future, and an audacious goal to challenge the status-quo of B2B sales and marketing.I know it sounds crazy, but that’s exactly what I felt. I knew instantly I could make a difference in every aspect of this company. From setting the vision, building a completely new category called Account-Based Marketing (ABM) which I passionately believed in for years, sell a product we built from the ground up, and to be part of something bigger than myself. It was so refreshing, and still is today.