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Good Vibes with DataVibe

May 4, 2016

Disclaimer: DataVibe was Founded by David Cummings who is also the Founder of Atlanta Tech Village (read: he's my boss), but he also has no idea I am writing this. So, there's that.One of my weaknesses as a leader is creating and tracking strong, detailed, measurable metrics. One of my strengths is that I am a big picture, bottom line kind of gal. I can set goals and meet them all day long. We need to hit x amount in revenue? Got it. We need to bring in x amount of new members for growth? Done. We need to curate a community of awesome people? Intangible, but right up my alley.I naturally operate with a high sense of urgency, love getting stuff done, and can push through a lot of challenges to achieve any bottom line goal we set, but the minutia of setting and tracking the metrics for each goal? That is hard for me. And in my mind, it's not nearly as exciting so it doesn't get prioritized.So when David Cummings' new startup DataVibe was introduced, I had to put on my "oh boy" positive leadership attitude. DataVibe aligns strategy with real-time metrics and updates. I was not super excited about the value of tracking all these detailed personal and team metrics (that's just not my jam), but I dove in with our team and we started using their platform.Bottom line- I should not have devalued systematizing those goals and metrics because I have greatly appreciated the value DataVibe has brought to me and to our Atlanta Tech Village team. So to all those people out there who think they don't have time to track and set goals and metrics? I hear you, that was me. But I was wrong. DataVibe is sending me good vibes.Here are 5 ways I think it will win you over too:

Journey to $1 Million ARR in 9 months - A Startup Story

March 23, 2016

Terminus hit $1M in ARR last December. We went from $0 to $1M in ARR in nine months! This post is dedicated to all the "Terminators" (that's how we refer ourselves) and all of our collective hard work.Terminus: an account based marketing journey begins.In late 2014, I met Eric Spett, the CEO of Terminus, along with his amazing co-founder and CTO, Eric Vass. These guys are two amazing co-founders. Neither of them are marketers by trade, but interestingly enough, they were building really cool marketing technology. Terminus was just eight months in the making, functioning more like an agency assisting B2B marketing teams with targeted, automated advertising. We didn’t have a product. Our vision couldn’t have been more blurry. The future of the company with just two employees (i.e. the co-founders) was totally uncertain. That’s why I felt like it was perfect opportunity to join as a co-founder and pivot. Spett is all about hustle, operational excellence, and hiring the absolute best people. Vass loves building great products that people love and creating relationships that last. I felt at home coming in as a super goofy marketer with a big vision, unwavering optimism for the future, and an audacious goal to challenge the status-quo of B2B sales and marketing.I know it sounds crazy, but that’s exactly what I felt. I knew instantly I could make a difference in every aspect of this company. From setting the vision, building a completely new category called Account-Based Marketing (ABM) which I passionately believed in for years, sell a product we built from the ground up, and to be part of something bigger than myself. It was so refreshing, and still is today.

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