ATV Workshop: Marketing and Product Monetization
Join us for this ATV Workshop, Beyond the Build: A Fireside Chat on Product Monetization and Go-to-Market
Atlanta Tech Village - Buckhead
3423 Piedmont Road Northeast
Atlanta, GA 30305
Join us for this ATV Event!
You've built the product; now comes the harder part. This candid fireside chat brings together several experienced executives to talk openly about what it really takes to take a product to market and make it commercially successful. Moving past textbook frameworks, this honest, founder-relevant discussion (not a lecture) will dig into the real decisions, trade-offs, and lessons learned around pricing, positioning, and go-to-market strategy.
This session will help you:
- Avoid common pitfalls
- Build monetization into your product strategy
Parking is included in your ticket fee.
About the Facilitators:
Jennifer Williams is a global talent and leadership development executive with 20+ years of experience driving enterprise capability across Fortune 500 organizations such as Mastercard, Meta, and WarnerMedia. She serves as a trusted advisor to senior leaders and executives, strengthening organizational performance and profitability in complex, matrixed environments. She'll be joined by Michael Quigley, Former WarnerMedia EVP | Founder & CEO, QVH; and Okema Jackson, Former SVP of Marketing at WABE and VP of Marketing at WarnerMedia.
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