The Purpose Playbook: How to Build a Business That's a Force for Good

Most founders want their company to stand for something. Far fewer know how to make that real in a way the business actually feels.

Jeff Hilimire (partner at Purpose Group, founder of multiple for-profit and nonprofit businesses, and author of six leadership books) has spent a decade building companies in the space where nonprofit purpose and for-profit performance overlap, and he's distilled what works into a process he calls the Purpose Playbook.

Jeff will walk through the playbook and the stories behind how he got there. This one is interactive, so come ready to work. You'll leave with a first draft of your own company's purpose, plus time for Q&A.

This is for founders and leaders who want to build a business that's a force for good and want a practical way to get there, whether you're six people or six hundred.

Jeff Hilimire has been a founder and CEO for almost 30 years. He's started six companies and written six books on leadership, including the Turnaround series and Dream Small. Today he's a partner at Purpose Group, a purpose-driven holding company. CEOing, his weekly Substack, is for founders, leaders, and CEOs doing the actual work.